The teaching of organization theory and the conduct of organizational research have been dominated by a focus on decision-making and the concept of strategic rationality However, the rational model ignores the inherent complexity and ambiguity of real-world organizations and their environments In this landmark volume, Karl E Weick highlights одзум how the `sensemaking' process shapes organizational structure and behaviour The process is seen as the creation of reality as an ongoing accomplishment that takesform when people make retrospective sense of the situations in which they find themselves.  WelcomeISBN 080397177X.